The commoditization of books: Monographer visits a remainders fair

Today to London the visit a trade fair for remainders dealers, organised by CIANA. There are two such fairs a year, one in September and one in January, and I’d never been to either before. I went in part in search of some specific information, but also out of curiosity: the trade in remainders represents a part of the industry supply chain I knew little about.

In truth, I found it vaguely depressing – though really only for sentimental reasons. All trade in books through the supply chain represents  a commoditization of books, but here the process is least discriminating – at the furthest remove from the experience of readers or the ambitions of authors. One art book (there are a lot of art books) becomes virtually identical to another – and not very different from any other illustrated book. I was struck by just how many titles were available. Evidently the days of truly inventory-free publishing, heralded supposedly by print-on-demand, are some way off.

There are those who see the very existence of remainders – which in effect requires publishers to sell below unit cost – as, along with returns, evidence of great irrationality in the industry. The problem with that argument is that nobody ever prints excessive numbers of a book: it’s just that, when one orders print, one doesn’t have the benefit of hindsight. When I hear commentators lament the irrationality that they claim to detect, I always ask them what method they have for ensuring perfect foresight (a method that would, I am sure, be much in demand): none has ever provided such a method. 

Next year I wonder whether I should offer to bring a party of authors with me. In my experience, authors hate  seeing their books in remainders shops, interpreting such a fate in terms of failure and rejection. Many times I’ve explained that being remaindered need not imply any such judgment: remaindering is a sign that the publisher sold less than it forecast – that is all. Yet even when authors accept the logic of that argument, the emotional dissatisfaction persists. 

If they could see the remainders trade in action, they might feel differently: there’s an awful lot of it and the very process of commoditization removes any suggestion of stigma.

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One Response to “The commoditization of books: Monographer visits a remainders fair”

  1. I feel the same when I see clearance or remainder tables at bookstores. How depressing it would be for an author to see one of their books there! But it’s not as if placement on such a table or at such a book fair truly is saying “Your book is of such low value that we have to sell it at a loss” but rather, as you point out, the ever-present possibility of poor foresight. Or not even poor, but inexact.

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