Business in the cloud: review

Business in the cloud, by Michael Hugos and Derek Hulitzky, is a Wiley publication (2011). The book provides a very clear introduction to cloud computing. For example, the third chapter is entitled ‘Key technologies used in cloud computing’: it deals with such topics as the definition of cloud computing, software (software-as-a-service and the role of open source), virtualisation, and mash-ups. The text is entirely accessible to non-techies – in fact, it provides a model for how to write for non-specialist audiences.

It is also much better than most comparable resources at dealing with the business side of the subject: the book is business-first, technology-second. The treatment is explicitly rooted in contemporary business contexts and is particularly strong on the implications of cloud computing for business agility (a topic on which Hugos has published before). The chapters on ‘Moving to the cloud: when and where’, which covers such matters as agility, cost, and risk, is a gem: it provides guidance of practical value.

The book isn’t perfect. The final chapter, on global implications, feels more tacked-on than properly integrated, while the chapter on profit enablers could do with a wider range of case studies. Overall, the treatment is if anything over-succinct – I would have welcomed more smoothing between topics, even at the expense of some redundancy.

Overall, however, the book provides a firmly written, direct, and informative account of the significance of cloud computing to business. I recommend it to fellow micro-entrepreneurs with confidence.


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