Beyond publishing: what does a publisher know? what can a publisher do?
When people ask me what my specialism is, I say publishing. I work as a publisher in two ways:
- our company, Frontinus Ltd, publishes books, under two imprints;
- I work as consulting editor for Oxford University Press.
But these days the bulk of my work lies in other fields — recruitment a bit, but principally engineering.
Yet in a great deal of my work beyond publishing, I find myself thinking as a publisher — drawing on the skills and dispositions that I learnt as a publisher.
This, then, is an introduction to a mini-series of mini-posts on how a publishing intelligence can add value beyond publishing.
I will call the series ‘The servitisation of publishing intelligence’, by which I refer to way in which can potentially generate income from doing something other than selling tangible products.