Category Archives: Economics of publishing

A theory of book publishing, Act V: book publishing as a capitalist pursuit

The development of the printing press was a thoroughly capitalist affair. The plant required was expensive: financing it required a large lump sum. Because, in the early days, publishing and printing tended to be combined functions, it follows that publishing

A theory of book publishing, Act V: book publishing as a capitalist pursuit

The development of the printing press was a thoroughly capitalist affair. The plant required was expensive: financing it required a large lump sum. Because, in the early days, publishing and printing tended to be combined functions, it follows that publishing

A theory of book publishing, Act IV: the question of self-publishing

The advent of (a) digital printing, enabling short-run printing and even print on demand, and (b) ebooks has sharpened the question of what it is that publishers do and how they might add value. Disintermediation (here defined as the elimination of

A theory of book publishing, Act IV: the question of self-publishing

The advent of (a) digital printing, enabling short-run printing and even print on demand, and (b) ebooks has sharpened the question of what it is that publishers do and how they might add value. Disintermediation (here defined as the elimination of

A theory of publishing, Act III: Accounting for diversity

This series of posts is focused on diversity between publishing houses. Why is it that the same book proposal will achieve different outcomes, depending on which houses it is sent to? In the previous post I argued that each publishing

A theory of publishing, Act III: Accounting for diversity

This series of posts is focused on diversity between publishing houses. Why is it that the same book proposal will achieve different outcomes, depending on which houses it is sent to? In the previous post I argued that each publishing

A theory of book publishing, Act I: The basic situation

Commissioning content can happen in at least three ways. (I) An author might have an idea and propose it to a publisher. (II) The publisher might have the idea and propose it to an author. Or (III) the author and

A theory of book publishing, Act I: The basic situation

Commissioning content can happen in at least three ways. (I) An author might have an idea and propose it to a publisher. (II) The publisher might have the idea and propose it to an author. Or (III) the author and

A theory of book publishing in five acts: the prologue

When I set up the ‘Towards a theory of publishing‘ page above, I wrote that I was doing so as a substitute for the more extended, rounded, treatment that I could see no immediate prospect of writing. I’m now going

A theory of book publishing in five acts: the prologue

When I set up the ‘Towards a theory of publishing‘ page above, I wrote that I was doing so as a substitute for the more extended, rounded, treatment that I could see no immediate prospect of writing. I’m now going

Denmaur Independent Papers on the choice of paper in publishing: an example of content marketing

Publishers are on the look out for new revenue streams. Content marketing — whereby a business promotes itself, not by telling why their soap suds are better than other companies’, but by telling you some helpful stuff about soap suds

Denmaur Independent Papers on the choice of paper in publishing: an example of content marketing

Publishers are on the look out for new revenue streams. Content marketing — whereby a business promotes itself, not by telling why their soap suds are better than other companies’, but by telling you some helpful stuff about soap suds

Creative Business: a review

Creative business: 10 lessons to help you build a business your way (Volante, 2010) by Tobias Nielsen, Dominic Power, and Margret Sigrun Sigurdardottir, is a tool designed to help creatives wise up on the business side of creativity. As the

Creative Business: a review

Creative business: 10 lessons to help you build a business your way (Volante, 2010) by Tobias Nielsen, Dominic Power, and Margret Sigrun Sigurdardottir, is a tool designed to help creatives wise up on the business side of creativity. As the