Posts Tagged: brands

The Art of the Publisher

Roberto Calasso’s The art of the publisher, translated from the Italian by Richard Dixon, is published in Britain by Penguin (2015). Tastefully published too, in a dinky little format. It is an assemblage of various occasional pieces, written over several

The Art of the Publisher

Roberto Calasso’s The art of the publisher, translated from the Italian by Richard Dixon, is published in Britain by Penguin (2015). Tastefully published too, in a dinky little format. It is an assemblage of various occasional pieces, written over several

Banking and microbusiness: the ethical bind

Anthony Haynes writes: With my wife, Karen, I own and run a microbusiness – Frontinus Ltd: frontinus.org.uk. Since we don’t possess a widely recognised brand, we have, in order to develop business, to find ways to demonstrate that we are

Banking and microbusiness: the ethical bind

Anthony Haynes writes: With my wife, Karen, I own and run a microbusiness – Frontinus Ltd: frontinus.org.uk. Since we don’t possess a widely recognised brand, we have, in order to develop business, to find ways to demonstrate that we are

The content machine: an outline of Michael Bhaskar’s theory of publishing

The content machine: towards a theory of publishing from the printing press to the digital network by Michael Bhaskar (Anthem Press, 2013) comprises, in effect, two essays. One is a reflection on the impact of digitisation on publishing. The other is

The content machine: an outline of Michael Bhaskar’s theory of publishing

The content machine: towards a theory of publishing from the printing press to the digital network by Michael Bhaskar (Anthem Press, 2013) comprises, in effect, two essays. One is a reflection on the impact of digitisation on publishing. The other is

Front cover: great book jacket and cover design

The large-format pages of Front cover (Mitchell Beazley, 2001) present nearly 300 covers from the 20th century. The text by Alan Powers is far from mere filler between designs. It is informative and perceptive, especially in the legends that accompany

Front cover: great book jacket and cover design

The large-format pages of Front cover (Mitchell Beazley, 2001) present nearly 300 covers from the 20th century. The text by Alan Powers is far from mere filler between designs. It is informative and perceptive, especially in the legends that accompany

Originally posted on FULL HOUSES: Turning Data into Audiences:
Mark Knight founder of Right Chord Music in an article 3 things musicians can learn from brands about Customer Relationship Management suggests that CRM efforts all stem from three goals: Identify, attract…

Originally posted on FULL HOUSES: Turning Data into Audiences:
Mark Knight founder of Right Chord Music in an article 3 things musicians can learn from brands about Customer Relationship Management suggests that CRM efforts all stem from three goals: Identify, attract…

On whether to self-publish: a professional publisher’s view

In response to my review of The Naked Author: A Guide to Self-publishing, Propagandum asks me to articulate my views on the question of self-publishing more generally. This post is my attempt. Two previous posts – on disintermediation and convergence

On whether to self-publish: a professional publisher’s view

In response to my review of The Naked Author: A Guide to Self-publishing, Propagandum asks me to articulate my views on the question of self-publishing more generally. This post is my attempt. Two previous posts – on disintermediation and convergence

Social media and business: new media vs. old

In an article on The Telegraph website (4 Aug 2012), the newspaper’s Digital media Editor, Emma Barnett, discusses the relationship between business and social media. The lead-in to the article reads: “In the same week Twitter has been forced to

Social media and business: new media vs. old

In an article on The Telegraph website (4 Aug 2012), the newspaper’s Digital media Editor, Emma Barnett, discusses the relationship between business and social media. The lead-in to the article reads: “In the same week Twitter has been forced to