Posts Tagged: marketing

Postcards + content marketing = joy

Previously on this blog I’ve discussed the power of postcards in marketing — specifically for marketing books (‘Why use postcards to market books?‘, 19 Sept 2103). And I’ve discussed the potential of content marketing — broadcasting your expertise by providing helpful

Postcards + content marketing = joy

Previously on this blog I’ve discussed the power of postcards in marketing — specifically for marketing books (‘Why use postcards to market books?‘, 19 Sept 2103). And I’ve discussed the potential of content marketing — broadcasting your expertise by providing helpful

Learning about publishing: The Publishing Meeting

Anthony Haynes writes: I’ve designed a simulation to use to help people learn about publishing. I designed it originally to be used on training courses for authors and prospective authors. The thinking is: if authors can understand more about how

Learning about publishing: The Publishing Meeting

Anthony Haynes writes: I’ve designed a simulation to use to help people learn about publishing. I designed it originally to be used on training courses for authors and prospective authors. The thinking is: if authors can understand more about how

Denmaur Independent Papers on the choice of paper in publishing: an example of content marketing

Publishers are on the look out for new revenue streams. Content marketing — whereby a business promotes itself, not by telling why their soap suds are better than other companies’, but by telling you some helpful stuff about soap suds

Denmaur Independent Papers on the choice of paper in publishing: an example of content marketing

Publishers are on the look out for new revenue streams. Content marketing — whereby a business promotes itself, not by telling why their soap suds are better than other companies’, but by telling you some helpful stuff about soap suds

Effective content marketing: the example of Headley Brothers

I worked in publishing for many years without knowing anything about Headley Brothers. That is not surprising: I work in book publishing, they major in printing magazines. Yet now I know quite a bit about the company — and feel

Effective content marketing: the example of Headley Brothers

I worked in publishing for many years without knowing anything about Headley Brothers. That is not surprising: I work in book publishing, they major in printing magazines. Yet now I know quite a bit about the company — and feel

Why use postcards to market books? 5 reasons

I was sitting in a café in London Victoria recently, having a coffee with Alex Singleton. Alex, who is on a mission to become the world’s leading PR author (you heard it here first), invited me to make some suggestions on

Why use postcards to market books? 5 reasons

I was sitting in a café in London Victoria recently, having a coffee with Alex Singleton. Alex, who is on a mission to become the world’s leading PR author (you heard it here first), invited me to make some suggestions on

Originally posted on FULL HOUSES: Turning Data into Audiences:
Mark Knight founder of Right Chord Music in an article 3 things musicians can learn from brands about Customer Relationship Management suggests that CRM efforts all stem from three goals: Identify, attract…

Originally posted on FULL HOUSES: Turning Data into Audiences:
Mark Knight founder of Right Chord Music in an article 3 things musicians can learn from brands about Customer Relationship Management suggests that CRM efforts all stem from three goals: Identify, attract…

Self-publishing: why (or why not) and how

This post summarises a workshop led by Monographer at the 2012 annual conference of the National Association of Writers in Education on 10 November. Context There are many reasons why self-publishing is burgeoning. Some of them are summarised in this post

Self-publishing: why (or why not) and how

This post summarises a workshop led by Monographer at the 2012 annual conference of the National Association of Writers in Education on 10 November. Context There are many reasons why self-publishing is burgeoning. Some of them are summarised in this post