Posts Tagged: servitisation

Servitisation of publishing (IV): embodiment

In my work as communications consultant at Frontinus, I find I’m constantly drawing on my publishing mindset. A chief expression of that is the habit of attending to the way in which a message is embodied. Each communication needs to

Servitisation of publishing (IV): embodiment

In my work as communications consultant at Frontinus, I find I’m constantly drawing on my publishing mindset. A chief expression of that is the habit of attending to the way in which a message is embodied. Each communication needs to

Servitisation of publishing (III): finishability

As I explained in my previous post, in my work as communications consultant at Frontinus, I find I’m constantly drawing on my publishing mindset. A chief expression of that is that I tend to look for ways to make a┬ácommunications

Servitisation of publishing (III): finishability

As I explained in my previous post, in my work as communications consultant at Frontinus, I find I’m constantly drawing on my publishing mindset. A chief expression of that is that I tend to look for ways to make a┬ácommunications

Servitisation of publishing (II): the audience, stupid

In my work as communications consultant at Frontinus, I find I’m constantly drawing on my publishing mindset. A chief expression of that is the habit of seeing text as communication, rather than mere expression. What I mean by that is

Servitisation of publishing (II): the audience, stupid

In my work as communications consultant at Frontinus, I find I’m constantly drawing on my publishing mindset. A chief expression of that is the habit of seeing text as communication, rather than mere expression. What I mean by that is

Servitisation of publishing (I): content marketing

Content marketing involves marketing your products, not simply by telling people explicitly that they’re great (‘our powder washes whiter than white’), but rather than demonstrating your expertise through the provision of helpful concept. I’ve given examples on the blog before

Servitisation of publishing (I): content marketing

Content marketing involves marketing your products, not simply by telling people explicitly that they’re great (‘our powder washes whiter than white’), but rather than demonstrating your expertise through the provision of helpful concept. I’ve given examples on the blog before

Beyond publishing: what does a publisher know? what can a publisher do?

When people ask me what my specialism is, I say publishing. I work as a publisher in two ways: our company, Frontinus Ltd, publishes books, under two imprints; I work as consulting editor for Oxford University Press. But these days

Beyond publishing: what does a publisher know? what can a publisher do?

When people ask me what my specialism is, I say publishing. I work as a publisher in two ways: our company, Frontinus Ltd, publishes books, under two imprints; I work as consulting editor for Oxford University Press. But these days